Oh, hi there. I started Beholdr when I realized that nobody was really speaking to women my age and wanted to host a space to tell our stories and show our beauty in a modern, more realistic light. If you know what Breakfast Club is and you think ‘lit’ is something you do to a candle, you’re in the right place. Here’s a bit of where I’m coming from: My publishing career began fifteen years ago, first at a hair magazine, where my first title was ‘front desk clerk’. I eventually worked my way up to fashion & beauty director at one of Canada’s top fashion magazines. At Flare, I had the privilege of interviewing super inspiring people like Marc Jacobs, Julianne Moore and Pat McGrath and travelling the globe to report on trends from fashion week. I even won a best beauty editor of the year award once. As a freelance writer, I’ve written for Coveteur and Elle Canada, and I’m co-creator/co-host of Breaking Beauty podcast, voted one of the top 5 beauty podcasts by Refinery 29, Grazia and British Glamour.
Beholdr is an ongoing visual and written dialogue among diverse, grown-ass women through artful stories about life, self-image and style. With age, we have lost nothing, and earned everything.
Carlene Higgins, Founding Editor
Howdy! I am, among other things, a millennial. So what am I doing here? Drawn to Beholdr for its belief that age doesn’t = invisibility, I had to sink my creativity into a movement I’ve been longing for. Starting my career in public relations, I quickly grew tired of the race. I dropped my 9-5, picked up my Minolta X-700, dusted off my keyboard and started shooting and writing as more than just a hobby (my work has appeared in Elle Canada, Flare and Dote Magazine). Onlookers often describe my visual style as intimate, as I seek raw, unfiltered moments. I also produce video, with a focus on 8mm. For Beholdr, I look forward to helping women see the beauty in themselves.
This project has been made possible in part by the Government of Canada.